Collaborated with humans from
← All work
Case studyProductivityGenerative AISMBwith IPSOS, for Google
Where AI earns its place
Inside 17 small businesses, to shape Duet AI for Google Workspace.
- For
- Google Workspace · via IPSOS
- Role
- Synthesis & opportunity framing
- When
- Early 2024
- Participants
- 9 SMBs · 8 very small businesses
Cloud teams picture owners calmly writing clever prompts in Docs. Real small businesses run on calls, chats and promises made in meetings, then forgotten.
Step 1 · 17 businesses, 6 industries
Who we sat with
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Step 2 · 5 areas of intervention
Research that ships as specs.
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Owners welcome AI to draft. They want the final say before a customer sees it.
The impact
12+
automation use cases
~30%
faster research-to-recommendation handoff
40%+
found cloud tools fail at project tracking
70%
ran operations on WhatsApp Business