Behavioural AI genome
A personality test is easy to build. Getting 45,000 people to act on it is the business.
- Client
- Vāsanā · US behavioural-science startup
- Role
- UX designer
- Team
- 8 designers at yuj Designs, with the founders
- Recognition
Paris Design Awards 2024
Imagine your second week on a new team. Your lead is in Seattle. You're in Pune. You're stuck, but asking feels like admitting you can't do the job. So you guess. Your guess collides with someone else's. Multiply that by every team, every week. Friction is the most expensive line nobody budgets for.
A science-backed genome. A startup that had to prove it.
Vāsanā maps how you behave, using AI/ML, neuroscience and behavioural science. The founders needed one product to earn revenue first and fund the rest. We had three months to turn that bet into an MVP people would actually use.
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The founders' workshop weighed all three. Pick one to hear how it scored.
16 conversations. Five hard truths.
A discovery bootcamp, 16 competing products torn down, 4 founder and product interviews, and 12 members from co-founders to designers across India, the US and Canada. Then one workshop to agree what it all meant.
Tap a quote to flip it: the insight, what it costs a business, and what we designed.
Every test we studied leaked people.
Across the psychometric and wellbeing products we tore down, the same four holes kept showing up between "I'm curious" and "I'm better at my job". Plug them and watch who makes it through.
How might we help people own their growth and read the people around them, so teams work through breakdowns and get more done?
Ask a little. Give a lot back. Repeat.
The biggest leak was asking for everything up front. So the MVP unlocks in three levels: every small thing you share opens something useful straight away. Walk through it as a new member.
See the friction before the deadline does.
This is what HR and team leads pay for. Projects were staffed by job title, not by how people work, so leads found the gaps mid-sprint. The team view puts everyone's type side by side and says what to watch for, in plain words.
From a blue wireframe to the product 45,000 people use.
Warm, human and never clinical. Coaching, Vāsanā Minutes and team views, all one tap from home. It runs on its own: watch.
Every nudge comes from your type, not a generic feed.
Shows how wellbeing shapes work, without the guilt.
Built to slot into the tools teams already use.
You only see your team's results after sharing your own.
People don't quit for lack of insight. They quit when the first step is too far away.
The impact
course completion
retention
engagement from mentor discovery and booking
ARR · 45,000+ members
Paris Design Awards 2024