I build products humans actually trust.
Red Dot Award
Paris Design Awards '24
across several live projects
Research-led AI-native Business-driven
I'm a product designer from Bangalore. I design AI-native products businesses can bet on.
I start with research, the messy kind, and turn it into products that move adoption, revenue and risk.
It started long before screens: crowds, a council and a lot of listening.
Thousands of people. One map. Zero gridlock.
As space planner for Asia's largest college festival, I learned flow is a business problem: every bottleneck costs footfall, sponsors and goodwill.
50 people. 800 students. Zero rooms.
Lockdown hit mid-term. I led a 50-person council to keep 800+ students showing up online. Attention became the metric I design for.
Messy notes in. Fixed funnels out.
A wellbeing platform, a 35,000-exporter marketplace, a connected-car app. Different businesses, one question that decided the numbers: why do people quit?
Research that moves roadmaps.
Every step taught me one thing:
good design shows up
in the numbers.
Then AI changed what products can do,
and how badly they can go wrong.
That was my breaking point.
I went AI-native.
Now I design AI products
businesses can scale
and people can actually trust.
People took the quiz, got their results, and quit by day four.
I shaped 10+ modules so every result leads to one small next step.
50% more course completion, on a 45,000-member platform at $1.4M ARR.
Behavioural AI genome
Wellbeing · Behavioural AI · B2C + B2B
Paris Design Awards '24
Tap "lock", wait, hear nothing. Silence reads as a broken car.
Key commands in thumb's reach, and every tap confirms itself. Try the phone.
Tasks got 42% easier for half a million drivers. The app won a Red Dot.
iRAConnected car app
Automotive · Connected car · B2C
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Red Dot Award
A compliance workstation where supervisors at a $18T asset manager review risky trades and sign them off.
Alerts lived in five different apps, and risk scores never explained themselves.
One queue where every score shows its reasons. ~30% fewer steps for 3,000 supervisors.
Supervisory workstation
Fintech · Enterprise AI · Compliance
The real prototype
The actual workstation.
Aegis home: what needs a supervisor right now, with every item explained.
Two weeks of silence between brief and first concept. That's where studios lose deals.
An AI co-pilot that pitches with real, buyable furniture and holds the budget. Concepts in under 10 minutes.
Drop the budget and watch it re-source.
Interior design co-pilot
Interior design · Generative AI · B2B
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All work
7 case studies · design & research
Behavioural AI genome
2022–24Wellbeing · Behavioural AI
Connected car app
2023Automotive · B2C mobile
Supervisory workstation
2024–nowFintech · Enterprise AI
Interior design co-pilot
2025Interior design · GenAI
Search jobs-to-be-done
ResearchSearch · AI research
Ads Manager usability
ResearchAdvertising · Usability
AI for small business
ResearchProductivity · GenAI · SMB
B2B export marketplace
2023B2B commerce · Trade
Got a project?
AI products, tangled enterprise systems, or research that has to move a metric. I'm listening.
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